Insightful Corner

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Hardly any consumers have ever complained that the companies they purchase from aren't shady and deceitful enough. No one has ever said, 'I trust this brand because its parent company is really good at lying to me and burying all of its mistakes” Reset Modern consumers are increasingly savvy, selective and cynical about their purchasing decisions. More than half of customers (55%) now trust companies less than they used to, according to research by HubSpot. Granted, at face value that’s a pretty depressing statistic